I help brands get more out of social.
I work with fast-growing and complex brands to figure out what social should do for the business, then build the strategy, team and content to make it happen.
WHO I AM
I've run social at some of the world's largest and fastest-growing brands, including Uber and lululemon. I've built communities of more than 10 million people, with content reaching over half a billion views a year.
Award-winning brand and social leader with 15+ years working in North America, EMEA, APAC and China.
WORK
LULULEMON
Going undercover with Lewis Hamilton
A unique and entertaining spin on lululemon's partnership with him.
LULULEMON
TikTok product series
A 60-second series explaining lululemon's key franchises.
LULULEMON
Content series that drove views and revenue
A recurring series on the week's new drops, built so the audience came back for it.
WEEKLY EPISODES HIT OVER 100K VIEWS
LULULEMON
Glow Up Studio launch
Partnered with New York creators to build hype for the studio launch.
IMPACT
LULULEMON
Global community, up from 8M.
UBER
Instagram followers in two years.
NEKO HEALTH
Instagram followers in five months.
SUPERDRY
Growth in social-driven eCommerce sales.
LULULEMON
Threads followers from launch.
EXPERTISE
Decide what social is for, then create the roadmap to deliver it.
Creating social strategies that connect to business results.
Run AI-native social: agents do the volume, people do the judgment.
Integrating AI into teams and processes, so people spend their time on what matters.
Develop social creative designed for each channel.
Creating and inspiring creative that feels native and stops the scroll.
Launch into new markets, categories and audiences.
Social-led launches and campaigns that break through with the target audience.
Build creator and ambassador programs to unlock new audiences at scale.
From micro-creators to some of the world's biggest celebrities.
Manage social teams and operations, and get global and local teams working as one.
Team structures and operating models that work across functions and markets.
Build social intelligence and measurement that businesses can act on, from crisis to real-time opportunity.
Automated dashboards and reporting that keep the team on top of every mention.
Build executive social programs and thought leadership.
Helping CEOs and founders show up on social in a way that is true to them.
Let's talk.
If you're a CMO, social leader, or head of comms or marketing and want to talk through social, book 30 minutes. Tell me what's going on, and I'll tell you straight whether I can help.
Book a 30-minute callBased in the US. Working with teams across the US, UK and Europe.